Shortly after our inception, a client told us that he would “never trust a skinny chef”. The client was responding to a consultation offering a suite of digital marketing services that, at that stage, had not been trialled yet.
Shortly afterwards we conceived The Heavy Chef Project, which focuses on practical learning about digital marketing. The Heavy Chef portal was launched in 2005, and contains regular articles covering success stories, failures and the fun stuff.
In January 2007, we initiated the regular Heavy Chef Sessions - monthly workshops where speakers from around the globe discuss the latest advancements in digital marketing.
2008 saw the launch of The Heavy Chef Training Course – a step that firmly positioned The Heavy Chef Project as a centre of practical learning about digital marketing.
The Heavy Chef Project has subsequently evolved to a full-fledged education and training unit within World Wide Creative, and is focused on training teams within corporate organisations.