The “Sitestorm” process is the research and analysis phase of the digital campaign. Unique to World Wide Creative, the Sitestorm has become a critical component in World Wide Creative’s methodology. Beginning with a day workshop, World Wide Creative’s team focuses on ingraining themselves with a client’s business.
 
The first step is to focus on the objectives: starting with the overall business objectives, then moving to the marketing and brand objectives, and finally the digital objectives.

The next step is to identify and examine the personas – the people who will engage with the client online. Once the objectives and the personas have been clarified, the World Wide Creative team maps the navigation and information hierarchy of a site.

After the workshop, we move onto behaviour analysis, search analysis and creative conceptualising. 
 
The end result of the Sitestorm is a comprehensive document that outlines the way forward.