Leading up to the most important election Africa has experienced in a generation, the Democratic Alliance required an effective web presence to take on the might of the African National Congress. World Wide Creative were briefed to emulate, and where possible, exceed the tactics of Barack Obama in the South African online environment. The result: a highly functional community building web presence that pundits agreed trounced other parties' web efforts.
Visit the Democratic Alliance Website
Results:
- 800% increase in traffic
- Peak of 8,000 visits per day during election
- Over 5,000 active forum community members
Core Ingredients:
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800% Traffic Increase
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Creative Strategy
Creativity is the key to unlocking an audience in a saturated market. During the Sitestorm process, our creatives work with the research team to produce an effective ongoing strategy.
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Design
World Wide Creative places profound emphasis on design. Great digital design is the process of marrying functionality, usability and brand messaging in an emotive manner.
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Mobisite
Mobisites provide a pervasive way of targeting an audience increasingly on the move.
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SEO
World Wide Creative's Search Engine Optimisation team is based in Cape Town, South Africa, with team members in United Kingdom, South Africa and India.
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Sitestorm
The Sitestorm is a unique process developed by World Wide Creative preceding development phase, focusing on research, analysis and strategy.
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Webcan CMS
The Webcan Content Management System is built on the super-functional Webcan platform allowing for maximum flexibility, scalability and integration.
