Leading up to the most important election Africa has experienced in a generation, the Democratic Alliance required an effective web presence to take on the might of the African National Congress. World Wide Creative were briefed to emulate, and where possible, exceed the tactics of Barack Obama in the South African online environment. The result: a highly functional community building web presence that pundits agreed trounced other parties' web efforts.
- 800% increase in traffic
- Peak of 8,000 visits per day during election
- Over 5,000 active forum community members
- 800% Traffic Increase
- Creative Strategy
- Webcan CMS