The campaign consisted of two phases: 1) Building the community numbers via a case related competition. 2) Driving sales through the FlashMob FireSale campaign.
Quote from Marius Greeff, Marketing Manager at Exclusive Books:
"World Wide Creatives value to our company is incredible. This has brought our brand to the forefront of social media executions in South Africa, and made us an example to other brands of what the opportunities are. They have also made social media channels into revenue-generating channels for our business. World Wide Creative have set themselves ambitious goals in terms of our brand, and through hard work and industry insight they have delivered on every single one."
- Grew Facebook community from 3,000 to 28,000 in one month
- Doubled total online sales revenue in one month of FlashMob FireSale campaign
- Increased community engagement
- Bulk Newsletters
- Community Management
- Creative Strategy
- Social Media Optimisation