The campaign consisted of two phases: 1) Building the community numbers via a case related competition. 2) Driving sales through the FlashMob FireSale campaign.
Quote from Marius Greeff, Marketing Manager at Exclusive Books:
"World Wide Creatives value to our company is incredible. This has brought our brand to the forefront of social media executions in South Africa, and made us an example to other brands of what the opportunities are. They have also made social media channels into revenue-generating channels for our business. World Wide Creative have set themselves ambitious goals in terms of our brand, and through hard work and industry insight they have delivered on every single one."
Visit the Exclusive Books Website
Results:
- Grew Facebook community from 3,000 to 28,000 in one month
- Doubled total online sales revenue in one month of FlashMob FireSale campaign
- Increased community engagement
Core Ingredients:
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Bulk Newsletters
Newsletters are powerful tools within the overall community strategy, allowing clients to keep their brands top-of-mind, as well as communicating ongoing benefits.
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Community Management
Building a loyal community of followers and brand ambassadors online.
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Copywriting
Copywriting for web is a unique, specialist skill (very different than for print!) that requires deep understanding. Our team has many years of copywriting experience.
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Creative Strategy
Creativity is the key to unlocking an audience in a saturated market. During the Sitestorm process, our creatives work with the research team to produce an effective ongoing strategy.
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Design
World Wide Creative places profound emphasis on design. Great digital design is the process of marrying functionality, usability and brand messaging in an emotive manner.
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Facebook
Starting conversations, engaging relentlessly and rewarding the community.
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Social Media Optimisation
Social media and social networking offers powerful tools to build a community around brands. World Wide Creative offers both custom programming as well as community management.
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Twitter
Monitoring conversations and engaging relentlessly.
