The "Win it All" Campaign for Virgin Mobile South Africa's Post-paid products had two objectives: 1) Increase engagement within their online community, 2) Increase sales for Post-Paid products. With a strong Facebook focus we had community members tag photos relating to performers at the V Festival UK, with the opportunity to win the contents of those photos. For the winners of the grand prize (a trip to the V Festival UK), we gave them their own blogs to post updates, photos and videos of their experiences at the festival.
- Facebook community grew by 170% in one month
- Increase in positive sentiment of community engagement
- Community Management
- Creative Strategy
- Social Media Optimisation