The "Win it All" Campaign for Virgin Mobile South Africa's Post-paid products had two objectives: 1) Increase engagement within their online community, 2) Increase sales for Post-Paid products. With a strong Facebook focus we had community members tag photos relating to performers at the V Festival UK, with the opportunity to win the contents of those photos. For the winners of the grand prize (a trip to the V Festival UK), we gave them their own blogs to post updates, photos and videos of their experiences at the festival.
Visit the Virgin Mobile Website
Results:
- Facebook community grew by 170% in one month
- Increase in positive sentiment of community engagement
Core Ingredients:
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Community Management
Building a loyal community of followers and brand ambassadors online.
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Copywriting
Copywriting for web is a unique, specialist skill (very different than for print!) that requires deep understanding. Our team has many years of copywriting experience.
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Creative Strategy
Creativity is the key to unlocking an audience in a saturated market. During the Sitestorm process, our creatives work with the research team to produce an effective ongoing strategy.
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Design
World Wide Creative places profound emphasis on design. Great digital design is the process of marrying functionality, usability and brand messaging in an emotive manner.
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Facebook
Starting conversations, engaging relentlessly and rewarding the community.
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Social Media Optimisation
Social media and social networking offers powerful tools to build a community around brands. World Wide Creative offers both custom programming as well as community management.
